What is “Responsible Travel?”

You can enjoy adventure, nature and/or culture, and be socially and ecologically conscious. Responsible travel is about having fun, while also giving back. It is ethical travel that strives to reduce negative impacts of our journey while creating long term benefits to the environment, local people, and their communities.

“Eco-Green-Sustainable-Responsible Travel.” Really? Just How “Green” is Green?
By Peggy Lichter President, Wiser World Travel

The last time I checked, I could place my company on an online eco-directory for 0, no proof necessary as to my sustainable practices (other than professing my “green-ness.”)  As a tour operator, I can convey my environmental concern by asking travelers to offset their carbon emissions ? at their expense. How do we determine if our journeys support local communities? Are we staying in locally owned accommodations, eating in local restaurants, being educated by local guides, better insuring financial benefits to host communities? How do we know if negative impacts of travel are being minimized, that long term benefits to local people and communities will outweigh possible short term costs?

Are we being “greenwashed”? Just what is that, anyway? EnviroMedia Social Marketing says greenwashing is “when a company or organization spends more time and money claiming to be ‘green’ through advertising and marketing than actually implementing business practices that minimize environmental impact. It’s whitewashing, but with a green brush.”

Eco Practices?

I recently attended a conference in a U.S. city.  The hotel that hosted the event belongs to a major chain, which touts its commitment to sustainable practices. They have been recognized twice as the Energy Star Partner of the Year for Excellence in Energy Management.  Yet conference attendees were wearing extra layers of clothing to keep warm in the conference rooms due to the air conditioning setting; just think what energy could be conserved if the temperature was set even two degrees warmer.

Plastic cups wrapped in plastic were replaced daily.  After using a thimble-full of shampoo and hair conditioner, the almost full bottles were removed and replaced with new ones. I don’t have to tell you how plastic and non-biodegradable products clog our earth, not to mention the waste of product.  Is a “green” hotel one that asks guests to place towels on the floor if laundering is desired and guests can choose to not have sheets changed daily? While of course a plus for conservation, are these practices suggested because they are environmentally correct or primarily because they are visible, sustainable practice that positively affect the bottom line and the hotel’s image? And does conservation become the responsibility of the customer?

Questions to Ask

How do we know if tour operators providing great “eco” trips are “walking their talk”? What questions might we ask? Does the operator have any eco-certifications? Are you staying at locally owned and operated accommodations where the employees are from the local community? Are you eating at local restaurants and being guided by local experts? If on a tour, does the tour operator support sustainability programs in the communities/regions to which they go? Do they contribute to a carbon offset program? Does the operator and the accommodations that they support recycle and demonstrate energy efficiency when possible? Are travelers educated about the local culture and environment? Are they encouraged to conserve and recycle?

The New Green

Perhaps we should do what British journalist Nick Rosen (off-grid.net) suggests regarding greenwashing, “. . . we have to adopt a new color: brown. Brown is the new green . . . Advertisers will never want to hijack such a color. Brown is a reminder of what we talk about when we talk about the Earth. It’s a reconnection with our own dirt . . .”


“Green” has become fashionable, and of course every little bit helps for whatever reason, even if it’s for financial gain. But over the long term, in order to sustain our earth with the least negative impact to it and to life, don’t we need to change our fundamental belief systems about the connectivity between all people and the earth? If we love to travel, by encouraging responsible travel practices, we can contribute to our world’s life span ? and not lose a bit of the fun, adventure, or excitement of new experiences! And if bottom lines are positively affected, it will happen.

About Wiser World Travel, LLC and Peggy Lichter, President

Wiser World Travel matches travelers to the most fitting, enjoyable, quality, and sustainable packaged and custom tours and itineraries offered by our ever-growing group of committed tour operators. We strongly believe that members of the travel industry have a responsibility to the environment and people of the world, and we intend to make sure that the travel providers within the Wiser World network meet the expectations set by our caring travelers.

Wiser World Travel was founded by Peggy Lichter in 2008. Peggy sought to use her business and entrepreneurial experience to make a positive impact on people and the global environment. Upon her travels she became enthused about sustainable tourism, and how through travel we all have the potential to contribute to the betterment of our world. Ultimately, her difficulty in verifying tour operators who “walk their walk” regarding responsible travel, combined with the lack of standardized sustainable criteria in the travel industry, led to the company’s inception.

Responsible Travel: Helping Now
By Reagen Lowrey

Scientists are no longer debating if climate change is occurring, as the devastating effects can already be seen globally. Nor is there any doubt that human activities are a major part of the problem.

So why is this important to you, fellow travelers? Well, if emissions continue to rise as currently projected, many of the places we like to visit will simply no longer exist. A 2005 study conducted by Sustainable Travel International found that the travel industry contributes about one third of the world’s climate damaging emissions. Are we saying that you should not travel? No, of course not. Not only does travel broaden our perspectives, but many economies in the developing world are dependent on it. Put simply, we believe the lesson to be learned is how to strike a balance.

Some members of the travel industry recognize their responsibility to curtail negative impacts of tourism; they are making efforts to create positive outcomes for the environment, local people and cultures, and raising awareness about the need for green alternatives and sustainability.

For the rest of us, it has never been more important to understand and implement our own responsible travel practices, and to support those travel providers and tour operators who are demonstrating such practices.

What exactly is “responsible travel”? It is ethical/conscious travel that strives to reduce negative impacts while creating long-term benefits to the environment, local people and their communities. It’s about having fun, while also giving back.

Go local. Protect the environment. Respect cultures and customs. Offset carbon emissions. These are just some of the many things you can do as a responsible traveler.

About the Author

Reagen Lowrey is a journalism graduate student at the University of Colorado at Boulder and a former intern with Wiser World Travel. She is a freelance writer who also leads international walking tours with a Georgia-based trekking company.

Responsible Travel Tips To Enhance Your Journey . . .
Before You Leave

Choose a travel provider that best meets your needs and demonstrates best practices for responsible travel and sustainability.

Request to see your provider’s responsible travel policy.
Ask relevant questions, e.g., are local guides hired, are group sizes limited (to minimize environmental and social impact)? Are accommodations they use locally owned, do they purchase locally, recycle? Does the tour operator participate in a carbon offset program?

Be an informed traveler.

Learn a few words of the local language to be polite, e.g., hello, please, thank you.
Do as much research as you can via the internet and guidebooks to learn about the local culture and environment.
– Traveling with understanding and respect earns you respect
Recycle/leave as much excess packaging at home as you can, e.g., film boxes, plastic wrapping.
Consider your transportation options. Can you take a train rather than fly?
Offset your carbon emissions (visit carbonfund.org).
If traveling to developing countries, ask your tour operator or hotel what might be useful gifts for local people, e.g., pens, pencils, writing pads.
While You’re Enjoying Your Trip

Go local.

If looking for a guide, hire a local person or participate in a group that employs a local guide.
Purchase local food and products.
Eat in local restaurants rather than international chains.

Protect the environment.

Use public transportation, hire a bike, or walk when you can.
Avoid littering.
Stay on existing trails.

Conserve resources.

Use water sparingly.
Avoid wasting food.
Re-use towels and bed sheets.
Don’t litter.

Demonstrate respect for the local culture.

Be sensitive to cultural differences, and show respect for differences in customs, e.g., dress codes.
Understand the differences in concepts such as personal space and time, and with non verbal communication.
Avoid obvious displays of wealth or handing out of money, which may result in jealousy and resentment.
Understand bargaining; know when it is appropriate and when it is not.
Upon Your Return

Provide feedback to your tour operator. We can make a difference, creating positive impact towards environmental and economic sustainability, and to supporting local communities and cultures around the world!


Wiser World Travel

Wiser World Travel is a sustainable travel agent, your personal link to eco- and people-friendly trips around the globe. Supporting ethical travel, we consult with and match groups and individuals to the most fitting and responsible trips, whether for an eco trip or adventure, a cultural, educational, service-learning, volunteering experience, or combination of activities,and within the given budget. Our tour operators tailor itineraries to meet your needs while providing value. Wiser World is one point of contact to meet your travel needs as sustainably as possible at no extra cost.

Wiser World Travel also specializes in high school trips, whether for a senior class trip that may include volunteering for students or for a high school trip that includes a combination of activities at an affordable price.

We are your ‘green travel agent’.

Wiser World Travel is dedicated to serving people, cultures, and environments by matching caring travelers who seek new experiences to the most fitting, enjoyable, quality, andsustainable/responsible tours, itineraries, and accommodations. We represent only those travel providers who meet strict criteria for sustainability and responsible travel.

Wiser World Travel